Website UX Best Practices to Convert More OOH Leads

Your website might look amazing, but if it’s hard to navigate or doesn’t quickly give visitors what they’re looking for, you could be losing out on valuable leads. In the fast-paced OOH advertising industry, a smooth user experience (UX) is critical to keeping visitors engaged and turning them into potential clients.

Keep It Simple and Clean

When someone lands on your website, they should immediately understand what you do and how to get in touch with you. A clean design with minimal distractions helps guide users toward the information they need. Don’t overload your homepage with too much text or flashy elements. Instead, use whitespace and simple navigation to make it easy for visitors to find what they’re looking for, whether that’s your services, contact information, or portfolio.

Prioritize Mobile Usability

In today’s world, mobile traffic is significant. If your website isn’t mobile-friendly, you could be losing out on a large chunk of potential leads. Ensure your site looks great and functions seamlessly on all devices—phones, tablets, and desktops. Mobile users should be able to navigate your site just as easily as someone on a laptop, without having to pinch or zoom to find information.

Clear Calls to Action (CTAs)

What’s the next step for visitors? Whether it’s “Contact Us,” “Request a Quote,” or “Download Our Case Studies,” your CTAs should be clear and prominently placed. Make sure they stand out visually, but not in an overwhelming way. A well-placed CTA guides users through the customer journey and encourages them to engage further with your company.

Fast Load Times

No one wants to wait for a slow website to load. If your site takes too long, visitors will simply leave and head to a competitor’s. Optimize your images, clean up excess code, and use a reliable hosting provider to ensure your site runs quickly and efficiently.

In Summary

Great UX isn’t just about making a website look good—it’s about making sure it works well for your visitors. By keeping your design simple, mobile-friendly, fast, and with clear CTAs, you can convert more leads and grow your OOH business. If you’re ready to take your website to the next level, Graviss Marketing can help you optimize your site for better user experiences and higher conversion rates.

For expert guidance on improving your website’s UX and boosting conversions, contact us at Graviss Marketing or email Jonathan directly at jonathan@gravissmarketing.com. Let’s make your website work harder for you!