Graviss Marketing
The Challenge
Trailhead Media is a growing out of home advertising company headquartered in Laurel, Mississippi, operating a portfolio of digital and static billboards across ten states throughout the Southeast and Midwest. As the company expanded its footprint and continued building on a foundation of strategic acquisitions, its digital presence had not kept pace.
The existing website was outdated, a static placeholder that did not reflect the scale of Trailhead’s inventory, the depth of its leadership team, or the modern energy of the brand. For a company whose business depends on advertisers being able to find them, evaluate inventory, and start a conversation, an outdated digital front door was a liability.
Trailhead needed a website that matched where the company was going, not where it had been.
How the Relationship Began
The relationship started the way the best ones often do, through a mutual connection. John Murrow, now President and CEO of Trailhead Media, first reached out by email in November 2023. The conversation did not move quickly. It was not until May 2024 that the first phone call happened. By July 2024, the agreement was signed.
What started as a single website engagement has continued for nearly two years and counting, renewed in July 2025 with an expanded scope and deeper legal protections, and active through mid 2026.
The Approach
Graviss Marketing was brought on as Trailhead Media’s outsourced digital marketing partner, not just to build a website, but to own its ongoing performance and serve as the team behind the brand’s online presence.
Ongoing Partnership
Trailhead Media remains an active Graviss Marketing client. The footer of trailheadmedia.com carries the Powered by Graviss Marketing credit, a quiet but public marker of a partnership that has continued without interruption since 2024.
The Outcome
Trailhead Media’s digital presence now reflects the company it actually is: a credible, growing, multi state OOH operator with a modern brand front door, organized inventory, and a sales enablement stack ready for advertisers. SEO and organic traffic have continued to climb as the site has been refined, content added, and authority built across regional markets.
For an industry where buyers still pick up the phone and ask for a media kit, Trailhead now has a website that does the work of qualifying, educating, and converting before the conversation even starts.
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