Rebuilding the Digital Presence for a 40 Year OOH Brand Entering Its Next Chapter

Renfroe Outdoor Advertising has 40+ years of history in the out of home advertising industry. Founded in Macon, Georgia following the sale of its predecessor Outdoor West, Renfroe built a strong track record as a locally owned billboard operator with deep community relationships and a growing inventory of high visibility locations across the coastal Southeast.

The company recently entered a new chapter, relaunching with a strategic focus on Atlanta, Alabama, and the Florida Panhandle, bringing new billboard faces to bear across some of the Southeast’s highest traffic corridors and growth markets. The relaunch was a significant business move. The digital infrastructure to support it was not there.

Renfroe’s online presence did not reflect the strength of the brand, the depth of the inventory, or the credibility of a company with decades of proven experience. Potential advertisers searching for billboard inventory in Atlanta, Alabama, or the Panhandle had no compelling digital front door to walk through. The site’s structure did not showcase markets, did not drive advertiser inquiries, and was not built to compete in local search.

Shaun Chambers engaged Graviss Marketing to build a website that matched the ambition of the relaunch and establish the search presence needed to put Renfroe Outdoor in front of advertisers actively looking for inventory in its markets.