Graviss Marketing
The Challenge
Formetco is one of the most established names in the out of home advertising industry, with division level expertise spanning digital displays, hardware, sports scoreboards, and structures. But that depth came at a cost online. Formetco’s digital presence was spread across five separate websites:
- formetco.com
- formetcodigital.com
- formetcohardware.com
- formetcosports.com
- formetcostructures.com
Each site operated independently, with overlapping content, inconsistent branding, fragmented user experiences, and split SEO authority. For a company whose divisions all serve the same core customer base, the structure created friction: prospects had to navigate multiple domains to understand the full Formetco offering, and search engines had no single source of authority to rank.
Formetco needed a digital home that matched the strength of the brand behind it.
The Approach
Graviss Marketing was brought in to consolidate all five websites into one unified, modern, high performing platform built for longevity, scalability, and visibility across both traditional search engines and AI driven platforms. Work began in January 2026 and concluded with launch on April 15, 2026, structured across four build phases followed by ongoing monthly management.
“Formetco had five separate websites for five divisions, all pointing in different directions. Bringing them under one roof was the right move, but doing it well meant getting the brand, the culture, and the look and feel right. Graviss Marketing understood that from the first conversation. The build was thorough, the team was responsive throughout, and the final product reflects the full strength of the Formetco brand. The ongoing management has been seamless. If you're looking for a team that genuinely understands your brand before they start building, this is the right call.”
Jock Gibb, Vice President of Sales and Marketing, Formetco
Ongoing Partnership
Beyond launch, Graviss Marketing serves as Formetco’s continuous web partner, managing hosting, uptime monitoring, security, WordPress core, theme, and plugin updates, ongoing SEO and AEO optimization, content updates, and monthly performance reporting covering keyword progress, AI visibility insights, and analytics driven recommendations.
The Outcome
Five fragmented websites became one unified digital home, a single, scalable platform built to represent every Formetco division with clarity, authority, and modern performance. The new site is mobile first, SEO optimized, AEO ready, and structured to consolidate Formetco’s search authority into one domain rather than splitting it across five.
For Formetco’s prospects, the result is simple: one place to learn, evaluate, and engage with the full breadth of what the company builds.
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