Graviss Marketing
The firm
Built from the operator’s seat.
Graviss started in the operator’s seat, not the agency’s. We watched capable businesses get sold marketing tasks, but never the growth infrastructure or senior leadership that move revenue. So we built the firm we wished existed.
Our story
Built for the operators everyone else overlooked.
Graviss Marketing began the way many lasting companies do, with a clear problem and the conviction to solve it. Founder and CEO Jonathan Graviss started the business from a college dorm room, armed with little more than a laptop and the determination to figure it out himself. He had grown up around the out of home advertising industry, and he understood something most marketers did not. Independent billboard operators were being underserved. They needed professional, results driven marketing, but they rarely had the budget or the headcount to build it in house.
That insight became the foundation of the firm. Rather than sell generic services to anyone who would buy them, Jonathan built a company for a specific and overlooked market, the independent operator competing against national players with far deeper resources. The goal was simple. Give these operators the same caliber of digital marketing that larger companies take for granted, without the overhead of a full time team.
Give operators the same caliber of marketing that larger companies take for granted, without the overhead of a full time team.
The company found its footing quickly, and its capabilities deepened when Jonathan was joined by his father, Jonathan “JG” Graviss, who serves as Chief Revenue Officer. JG brought decades of leadership in the out of home industry, a career’s worth of relationships, operational knowledge, and hard won perspective on how the business really works. Paired with Jonathan’s command of modern digital marketing, the partnership created something rare. A firm fluent in both the traditions of the industry and the tools shaping its future.
Today, Graviss Marketing serves independent billboard operators with website design, search optimization, sales enablement, and marketing strategy built specifically for their world. Every engagement reflects the principle the company was founded on. Independent operators deserve marketing that helps them compete, grow, and thrive, not a one size fits all package built for someone else.
What started in a dorm room is now the partner independent operators turn to when they are ready to stop leaving money on the table.
Founded and led by Jonathan Graviss.
Our mission
Infrastructure for companies ten times the size.
Our mission is simple. Give independent operators the marketing and sales infrastructure usually reserved for companies ten times their size. We install it, own the outcome, and hand you an operation that runs without us.
What we believe
Infrastructure over tasks
We build systems, not deliverables. Every engagement is designed to run without us in the room. The difference shows up in year two.
If we cannot measure it, we do not build it
Every engagement ties to a revenue outcome. If we cannot define the metric, we do not start the work.
Operator first communication
No jargon. No theory. We speak in the language of leads, ramp, pipeline, and revenue.
The team
Who you work with.
Jonathan Graviss
Jonathan founded Graviss Marketing in 2023 after watching a multi billion dollar industry operate with almost no marketing infrastructure. Having grown up around out of home, he built the firm to give independent operators the enterprise caliber marketing and sales leadership usually reserved for the national players, on the belief that growth should be a system you own, not a set of tasks you rent.
Connect on LinkedInRead Jonathan's full page
JG Graviss
JG brings nearly three decades in out of home, from climbing poles as an installer to VP of Sales at Clear Channel Outdoor and General Manager at Adams Outdoor, with sales leadership across three of the industry's big four. At Graviss he builds the sales systems, cadences, and enablement that turn effort into predictable pipeline, and takes the seat as a fractional revenue leader when an operator needs one.
Connect on LinkedInRead JG's full page
Laura Ross
Laura brings an operator's eye to the numbers, shaped by years leading accounting, budgeting, and multi unit business operations. As Graviss's fractional CFO, she partners closely with founders to build clean financial structures, improve cash visibility, and tie the numbers back to real business decisions. Through her team at Big Dog Partners, she also brings flexible bookkeeping and fractional finance support, so a company's foundation gets stronger without straining early stage cash flow.
Connect on LinkedInRead Laura's full page